A New Era for Addressability: 

If AI can predict audience behaviour, where do those signals come from, and who controls it?

As identity infrastructure consolidates inside holding companies, independence has moved from a nice-to-have to a market requirement. Identity connects users across devices at global scale, powering AI-enabled planning, targeting and measurement solutions.

This panel examines how content, identity and deep publisher data signals can converge to create a meaningful ecosystem upgrade and drive better outcomes for all parties.